Fall 2019

IN THIS ISSUE   President's Letter Suri Simply Stunning   Board of Trustees   President Sue King Phone: 503-799-6941 sue@bigtimberalpacas.com Vice President Deb Christner Phone:970 872-4446 Phone:970 250-7392 akunamatada@tds.net Treasurer Nancy Lindemood Home Phone: 859-428-9220  Cell: 513-218-8978 frankemood@aol.com Secretary Beth Sheets Phone: 765-566-3077 beth@heritagefarm.com Trustees at Large Dale Davis Phone: 530-908-3534 dale@derwyddalpacas.com Margit Korsak Phone: 267-246-7573 boulderhillalpacas@yahoo.com Liz Vahlkamp Phone: 314-440-1627 lizvahlkamp@me.com Websites   www.surinetwork.org

The branding initiative was developed to promote awareness of the unique qualities that distinguish Suri alpacas and Suri fiber products as “Simply Stunning”.

The next step in moving Suri into the national/global spotlight.

What is Branding

• A brand is the immediate image, emotion, or message that people experience when they think of a company or product.
• Effective brand association is defined by people’s reaction   to a brand that create positive first impressions and lasting associations.
• Brand positioning is a where a company or product fits in the marketplace, the benefits it provides to consumers and society, and the advantages it has over its competition.

Why Brand

     Sell fiber

• as raw material
• as finished products

     Increase demand for quality animals

• Increase awareness
• Expand the market
• Enhance quality & consistency
• Encourage development of new products and uses
• Attract new alpaca owners

Objectives

• Create recognition of Suri as a natural fiber with specific qualities of softness, luster, drape and adaptability on a wide variety of products.
• Marketing member breeding programs, the fiber producers and promoting development of high-quality Suri products.

What is a Mark’s Value?

• A Brand Mark communicates consistency.
• A Brand Mark visually identifies a company or a product while also communicating the brand.
• A brand tag line “Suri Simply Stunning” is memorable while further describing the company or product.

How do I get

the Mark for Use?

GO TO THE Suri Network website: https://Surinetwork.org/Suri-Simply-Stunning

APPLY: https://form.jotform.com/33403033456142

Greetings Suri Network Members!

Happy Autumn to all our members!!  We want to first

thank you for your continued support of the Suri

Network.This is your Suri Breed Association and the

board is honored to work with you to support our

mission of advancing the Suri alpaca industry.

It was a busy summer for Suri Network, culminating

in our successful annual event: the 15^th Annual Suri Symposium and All Suri Fleece Show.  The soon to

be issued PURELYSURI magazine highlights a feature

article about the event, so be looking for this in your

mailbox soon. 

The Board thanks all who helped make the 2019

Symposium and Fleece Show a success - our sponsors, speakers, auction item donors and auction bidders and winners, our volunteers, fleece and fiber arts competition judges and superintendent, and our Symposium and Fleece Show participants.

We especially want to thank our sponsors and vendors,

who without their financial support, we could not have the event:

Gold Sponsors:  Heritage Farm Suri Alpacas, Big Timber Alpacas

Silver Sponsor:  Long Hollow Suri Alpacas & New Era Fiber

Royal Fleece Show Sponsors:  Raynay Alpacas, 2 Point Farm

Tote Bag Sponsors:  BI Suri Alpacas; Akuna Matada

Suri Alpacas

Meal, Ribbon, Farm Table, Pen, Fleece Transport

Sponsors:  Boulder Hill Alpacas, BuzznHumm Alpacas, Derwydd Alpacas, Healing Springs Alpacas, Heritage

Farm, Mazuri, Mill Creek Alpacas, Seed Stock Alpacas,

Salt River Alpacas, Sie Sutter Suri Alpacas

Vendors:  New Era Fiber, Imperial Yarn

The Suri Network Board of Trustees hosted our annual membership meeting at the Symposium.Presentations included the Treasurer’s financial report and updates of

key initiatives including branding, and the strategic plan.

The Board also elected officers and assigned

committee chairs as follows:

• Sue King, President (Symposium)
• Deb Christner, Vice President (Branding, SHIP)
• Nancy Lindemood, Treasurer (Membership)
• Beth Sheets, Secretary (Strategic Planning and Youth Outreach)
• Jennifer Hack (Marketing)
• Liz Vahlkamp (PDC)
• Margit Korsak

We encourage involvement from all SN members in continuing to make the Suri Network the best breed association possible. Please contact me or any of the Board committee chairs if you would like to serve on

any of the committees.

At the Symposium, we were honored to announce the winners of the Jim Barker Award and the Judy Steele Creativity Award.The Jim Barker award was given to

Jill McElderry-Maxwell for her service and dedication

to the Suri Network and Suri industry. 

The Judy Steele Creativity Award was presented to

Karl and Jan Heinrich for their advancements in Suri

fiber and its processing.

In October 2019, as part of our Youth Outreach

initiative, Suri Network hosted an information booth

at the 92^nd Annual FFA Convention in Indianapolis.  Estimated attendance was 70,000 youth, advisors, supporters and alumni from all over the country.Our booth was very well- received, and we introduced the Suri alpaca to many FFA youth!  We want to thank the following volunteers who made it happen: Beth Sheets, Nancy Lindemood, Michelle Pressler, Liz Vahlkamp,Michael Sheets and SueLynne Childers.

The rest of this newsletter is focused on educating you about the Suri Simply Stunning tm brand.We strongly believe the Suri brand will help give you the tools to promote your Suri alpaca and products in the marketplace.Please take the time to study it and then apply to SN to use the brand.Its free for SN members!!

Sincerely,

Sue King

President,Suri Network

How do I use the Mark??

• Add the mark to your advertising
• Display banners at halter shows, art and craft shows, farm days and any other events
• Put the mark on product labels
• Attach a hang tag with the mark to products
• Use products that have the mark on them

Marketing Packages

https://surinetwork.org/Store

Merchandise

https://surinetwork.org/Store