As a new industry in North America much of the focus on alpacas was on livestock as opposed to marketing the products made from their fleece. Once again the Suri Network is leading the industry, this time with a branding program to market the special qualities of suri fleece and the products made from it.
The goal for the brand mark program is to promote awareness of the unique qualities that distinguish Suri alpacas and Suri fiber products as “Simply Stunning.” The objective of this program is to create recognition of Suri as a natural fiber with specific characteristics of softness, luster, warmth, and adaptability in a wide variety of products. This will be beneficial for marketing breeding programs, the fiber produced, and to make high quality Suri products.
Use of the “Suri Simply Stunning” Suri Brand Mark represents a shared commitment to:
• Preserve the purity of the Suri genotype by breeding Suri alpaca males to Suri alpaca females;
• Actively managing breeding programs to produce lustrous, uniform fiber through breeding choice, quantitative data, and responsible animal husbandry;
• Protecting and preserving the health and conformation of the Suri alpaca herd;
• Promoting the inherent qualities of Suri fiber and pursuing the production of consistent high-quality fiber and products that best represent Suri fiber;
The "Suri Simply StunningTM" branding initiative is a free program for all Suri Network Full Members. A trademark has been created, but to ensure that those using the trademark are marketing products worthy of the brand, there is a webinar to view and an application to fill out.
To view the powerpoint presentation about Suri Simply Stunning click HERE
To apply for use of "Suri Simply Stunning" using an online form, please click HERE
To apply for use of "Suri Simply Stunning" using a print and mail form, please click HERE
Please contact the office if you have any problems or questions.
The Suri Network offers Suri Simply Stunning Marketing Packages and merchandise in our SURI NETWORK STORE